direct marketing paper Essays - Consumer Behaviour, E-commerce

DIRECT MARKETING PAPER Introduction With today?s market economy weak from the latest recession, it is important that every company utilizes a comprehensive direct marketing strategy. Direct marketing is about communicating a message to a specific prospect or customer. The success of that communication is measured by sales of the product. There are several elements to direct marketing that a company can use. Some of these elements are mail, e-mail, catalogs and telemarketing. One way a marketer reaches their customer is online. In today?s world most consumers browse the internet shopping for items they want to purchase. Consumers may not necessarily purchase an item online. According to the web site thirty million penguins http://users.rcn.com/gui/marketing.html, ?Put yourself in your customer's shoes. Your first problem is inertia. Only 11% of Webbies shop on the Web?. With numbers that low it?s very hard to effectively market a product on the web. Most companies have had great success using the web to market their product. Let?s look at music and see which marketing strategy best works, using online or traditional retail store for a market segment under 30 years old. Purchasing online music has become simple for the average computer user. Several online stores like Rhapsody and itunes allows customer to purchase songs and download them to their mp3 player or ipod. The advantage to purchasing music online is that you never have to leave your home and downloading songs may take only a few minutes before you can listen. The disadvantage to buying internet music is the monthly fee to access their site and download songs. On top of the monthly fee online music stores will charge a fee per song usually $.99 cents. The benefit of buying from the comfort of your home can cost you much more. The other option to buying music online is purchasing in a traditional retail store. With the easy availability of online shopping it is getting harder to bring in consumers into store to purchase music. A non-direct strategy to get consumers to buy music in stores is to co-locate music with other product. Companies such as Best Buy sell electronics and in the center of their stores are the music isles. In the stores, while browsing the isles, consumers may elect to purchase an individual song or an entire CD (compact disc) of an Artist or group. The advantage of this strategy is that you get the consumer to purchase multiple items such as CD players along with music. Using a direct marketing strategy (online) is the most popular with the 30 and under segment. According to the website www.esemc.com/artscienceofmarketingonline.pdf, it says that ?The online channel can be targeted and it is measurable, no matter what the business or brand goal. A company?s website, for example, like any retail store, must facilitate affinity and relationship building as well as deliver on sales goals, be they long or short term, direct or indirect. Any successful online execution requires both the ART of big, creative ideas and strategies and the SCIENCE of segmentation, analysis and targeting?. Using online marketing by music producers will reach the largest demographics of 30 and under adults. In this paper we have discussed online marketing to traditional marketing in regards to buying music. There are advantages and disadvantages to shopping online or at the retail store. For the thirty under crowd, online shopping is the most widely used. References www.esemc.com/artscienceofmarketingonline.pdf http://www.users.rcn.com/gui/marketing.html

Ladies Gentleman Essay Essay Example

Ladies Gentleman Essay Essay Example Ladies Gentleman Essay Essay Ladies Gentleman Essay Essay The point was about the term â€Å"ladies and gentlemen. † It would be easy to believe of upper category adult females in brassy frocks and excessive chapeaus and work forces in dress suits and top chapeaus when speaking about ladies and gentlemen. However. one of my ends when utilizing the footings is to do their definitions much more than mere visual aspect. if visual aspect at all. This modernisation of the footings helps conveying the definition into the current century and throw away the traditional and really closed-minded definition. It is for this ground that I believe being a lady or gentleman is based on personality. how a individual treats others. I speak for most people who use the term â€Å"ladies and gentlemen† in mention to a person’s behavior. non a person’s category. societal standing. race. gender. Some. when faced with the footings â€Å"ladies and gentlemen. † will instantly presume the worst by utilizing the out-of-date definitions. Some will besides delve for grounds to label those who use â€Å"ladies and gentlemen† . In labeling us this manner. these people do non ease any kind of advancement for the footings or for any kind of integrity for adult females. or work forces. ladies or gentleman. We live where we ought to non judge people by the colour of their tegument. their category. gender. or gender. with all of this. there are still groups who refuse to take off their winkers. Ladies and Gentleman. now there is a stating that has been with us for a long clip. but what does it truly intend and where did it come from? Let’s start with the ladies as we all have been known to make in the century we live in today to ever let ladies to be foremost. The term ladies could intend many different things to many different civilizations so let’s acquire the 1 that is chiefly recognized by all. There are legion definitions of a lady and I am certain that we all have varied sentiments of what a lady is. but here is a few from the lexicon. â€Å"Chiefly British A general feminine rubric of aristocracy and other rank. specifically. Used as the rubric for the married woman or widow of a knight or Bart. Used as a signifier of reference for a marchioness. countess. viscounts. baroness. or baronets’ . Used as a signifier of reference for the married woman or widow of a baron. Used as a courtesy rubric for the girl of a duke. a Marquis. or an Earl. Used as a courtesy rubric for the married woman of a younger boy of a duke or marquis† ( Ladies. n. . ) . To discourse gentleman. as in mention to ladies is an wholly different subject but closely related. However to divide them is about UN heard of in this society we live in today. The author here feels it of necessity to come up with a definition of what is a gentleman where did this term semen from. The definition of what the dictionary provinces is: . A adult male of soft or baronial birth or superior societal place: â€Å"He’s excessively much a gentleman to be a scholar† . Used as a signifier of reference for a group of work forces ( gentleman. n. . ) . Now we have a general thought of what a Ladies and a gentleman Are. let’s put them together to acquire a better apprehension of â€Å"Ladies and Gentleman† . To take a expression at them separately is one facet to see but let’s expression at what a well rounded individual is first and first prior to going a Lady or a gentleman. I’Uomo Universal Literally. â€Å"universal Man† a ego reliant. multitalented. freethinking single â€Å" ( Sayre H 2008-2012 ) . From the art work to the poesy of art and even the given doctrine that was all merely a cultural portion of turning with the ages was known to do Ladies and gentleman and chiefly a humanist in all signifiers of the century. It was certain beliefs and attitudes to assist do people what is universally known every bit good rounded. However the importance from instruction to cultural patterns from doctrine made them who they were and their pattern of going ladies and gentleman. In a study conducted I was able to canvass 10 people and from vary ages and backgrounds. Although they all had varies sentiments on what a lady and what a gentleman is. It was a small redundant on what the ladies had to state refering their definitions. and what the work forces had in their responses. The simple fact from the ladies side was largely about the frock of a lady and how they carried themselves in public. However on the men’s side of the scenario it was largely about them being of a maternal inherent aptitude. and idiosyncrasies of a lady one being polite. sincere and affably whole. However when it came to the Gentleman portion of this study it was all about holding nice employment and being a good supplier. and one time once more a good male parent figure. Funny as it seems this was from both the male and the female’s sentiment. My age bracket was from one. my boy who is 20 one. to my neighbour who is in their 1960ss. The ladies were a adult female in their mid mid-twentiess to my female parent in her late 1970ss. Their careers were that of fabrication to one of a professional adult female a instructor. However it was an interesting fact when I asked these inquiries to my miss who was brought up good as she calls it bluish blood. or if you will high society and her idea’s and experiences being brought up to be a lady. The fact that she was taught to courtesy in her early old ages and to hold proper idiosyncrasies of that type of upbringing to be able to be presented to other able blue blooded work forces at 18 for a possible mate to guarantee of proper engendering from their lineage was slightly a brainsick response to my inquiries on being a lady or a gentleman. Therefore to some things up and to propose whether or non I agree with Castiglione and his descriptions of a adult female and that of a adult male or should we state a lady and a gentleman? To be or non to be the existent inquiry. a adult female. lady or adult male or gentleman. Therefore I will portion my sentiments on the positives. I see fit and the negatives that I believe could be harmful to 1s general character. To be born out of aristocracy would be an amazing trade but when and where we were born and the freedom of pick in our upbringing is one I am a small half and half on if that makes sense. in other words I do believe it is fantastic to be born with your parents and holding them portion of your life to assist steer you. and to forestall mistakes in their civilization to assist do you a good rounded individual. However to experience that a judgement is made upon you from whose household you were born into and how you were to dress and what reactions one would hold towards you because of your aristocracy at birth and being told you believe this manner or that manner I feel is incorrect. Therefore to be judgmental of the tegument the frock and down to the linguistic communication and how it is spoken to others and to hold their worthiness by a person’s size is a small implausible but possibly in that century the judgement rang true of a person’s actions be it male or female. To be a lady who plucks eyebrows or pulverizations their face. or to be a motiveless adult females to honest work forces or I believe the proper term here is prostitute. Work force of good position and construct for contending wars or one whom is of a cowardice nature. but what of those work forces who categorically merely did non mensurate up to the criterions of a combatant for wars. In our society today we are slightly powerless of what our physical stature is to go and hence about impossible to state what we will go and certainly plays an of import function in the attitude towards that.